Large brands usually adjust to changing marketing needs more slowly than small brands do. GE is one exception. Although large, their marketing efforts are innovative. Spokespeople say that because GE is a technology company, they would be remiss not to have marketing efforts that are technologically cutting edge. They have campaigns on Tumblr and Vine, and continue to look for ways to engage young audiences.

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Drew Neisser: Why GE’s Marketing Is More Innovative Than Most – PSFK