Apple customers are a demographic in their own right, being responsible for a whopping 89 percent of e-commerce sales. Although more people use Android devices than iOS devices, more iOS devices are on Wi-Fi. This suggests that Androids are used mostly out of the home, while tablets are more likely to be used at home, resulting in more sales.

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Three Marketing Tactics to Tap Into the Emerging Apple Demographic – MarketingProfs.com (subscription)