Hear about the power of social media. Sharknado was one of the most talked about videos and this fame was mainly due to Twitter. Even with this phenomenon, Twitter is not projecting to make a profit for several more years. Advertisers continue to be unsure of the value they get from advertising on Twitter and believe Twitter should only supplement other medium investments. Twitter, however, continues to invest because they believe in their product and think it is the best medium.

Read the full article here:
‘Sharknado’ and the Tricky Business Advertising on Twitter – Wall Street Journal (blog)