Today’s airline passengers are not amused at outdated advertising that is being used marketing strategies. Airplanes are displaying planes at the terminal void of flight which is like an everyday occurrence at the JFK airport. In the past, these airline terminals advertisements of planes not in flight were more acceptable. Airline passengers are used to being airborne and are not amused at the new advertisements. Packed planes, long security lines and surcharges on baggage that is the reality of today’s flight passenger experiences are also not glamorous advertisements for today’s passengers.
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How Airlines Used the Glamour of the Terminal as a Marketing Vehicle – Adweek
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