There is confusion in the marketing genre in regards to thought leadership, branded content or native advertisement. An explanation is needed to determine the differences between these online entities. Thought leadership is indirect and serves the function of conveying information. Branded content tends to be more fun than thought leadership because of the focus on humor. Content marketing is the broadest category that deals with a marketing platform of sponsors and promotions. Native advertising is a subset of branded content because it appeals to independently created content.

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Don’t Confuse ‘Thought Leadership’ With ‘Branded Content’ or ‘Native … – Forbes