Salesforce.com, whose customer relationship management product competes with those from Microsoft, Oracle and SAP, may have found a revenue earning advantage by way of some recent acquisitions. Now seen as “social enterprise” company, Salesforce has strengthened its position by acquiring marketing-software companies like ExactTarget Inc. while at the same time leveraging strategic partnerships in the cloud computing and social networking space. Added to the mix is a updated, simplified user experience build into their mobile device products. The result is fourth-quarter revenue forecast that may top projections.
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Salesforce Revenue May Top Some Estimates on Marketing Tools – Bloomberg
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