Social media is an important part of any marketing strategy. For the Pink Cake Box company (a Denville, New Jersey based speciality bakery) leveraging digital marketing was emphasized as soon as the business opened its doors. However experts agree that traditional marketing still has a place for many of today’s growing businesses. For the Ava Anderson Non-Toxic skincare and cosmetics company of Warren, Rhode Island traditional direct-sales marketing is what allowed them to grow fast.

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Digital or Traditional Marketing? Depends on Your Business – Entrepreneur