The current trend in Internet marketing is “native advertising” — the practice of blending ads amongst trusted web content. Erin Griffith of Pandodaily examines the way the term has become a buzzword in the marketing industry. But even as a wide range of people laud native advertising as revolutionary or even spiritual, the phrase itself still has no clearly defined meaning.

Read the full article here:
Native advertising is trolling us all – PandoDaily (blog)