Mobile coupons are quickly taking over from print coupons. Advance Auto Party recently ran an ad simultaneously in print and electronically, and found that the redemption rate of the mobile ad was thirty percent, while only one percent of individuals receiving the print ads redeemed them. The experiment found that even beyond teens and twenty-somethings, older consumers strongly prefer mobile ads as well.

Read the full article here:
One Stunning Statistic Shows How Mobile Coupons Are Killing Print Ads – Business Insider