Learn how Just for Men—the hair color brand—did no special advertising for their brand, but they still noticed an increase in sales. The marketing director discovered the likely cause of in the increase in sales is “Movember.” Mowvember is where men grow out mustaches for the month of November in order to raise money and awareness for men’s health issues. Now, the Just for Men brand is an official sponsor for Movember.

Read the full article here:
Brands Align With the Mustachioed Month of Movember – New York Times