Twitter is currently testing advertising strategies with a budget estimated between $25-$50K. Twitter will experiment with consumer advertising through real time conversation methods. As they develop, Twitter will evaluate build and scale advertising methods to add games, and mobile applications. There potential for Twitter in the current market is an upside. Along with Twitter making their market shares public, we should see lots of growth for the company.

Read the full article here:
The Advantages of Advertising on Twitter – Bloomberg