Small business owners can take some important steps towards ensuring that their holiday season marketing campaign is successful. This year, most businesses will want to focus on ads that will target mobile users. Many consumers will be relying on their mobile devices to get information on products that they want. It can also help small business owners to advertise using social media sites. Many of these platforms can help level the playing field between small business owners and larger companies.

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Small Business: Smart marketing during holiday season – Newsday