As the volume of online content, especially marketing content, explodes, people are increasingly going to find themselves so flooded with information that they simply don’t have the time to sift through in order to make informed buying decisions. In fact, rather than paying to have more content delivered, people will start paying to have LESS content so they can stay more involved with their daily lives. Content providers are showing the way, by using automation to deliver the content we probably want by learning from our own choices.

Read the full article here:
Beyond Content Marketing: When Everyone Has ‘People’ – Huffington Post