Native advertising, the process of creating ads that don’t feel like advertisements to the person seeing them, seems to have reached a roadblock. Clients and agencies aren’t willing to implement them because they find it more convenient to use standard programmatic ads. Many websites simply aren’t structured to use native ads, and there’s little evidence to prove its effectiveness. Native advertising will need a more clear-cut definition if it wants to take hold with sellers.

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The Roadblocks of Native Advertising – Adweek