A study released by The Healthy Eating Research Program places part of the blame for childhood obesity on fast food advertising practices. With most ads focusing on movie characters or toy choices, companies like Burger King and McDonald’s can avoid the Children’s Food and Beverage Advertising Initiative which allows only healthy foods to be marketed to children. Children may be unable to tell the difference between entertainment and advertising, making ads treacherous grounds for parents and fast food marketing agents.

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Fast food marketing to kids skewed – Ct Post