Marketing Plans are essential to having a successful business. It provides a blueprint for your future and operates as a selling document to gain interest from future personnel, investors and banks offering loans. Your marketing plan should include the goals of your business to motivate you and your employees toward success. Your plan should also include your marketing strategies, providing a clear path for achieving any goals laid out. There are seven building blocks that will help you explain marketing strategies: Marketing Information System, Market Research, Branding, Product, Price, Distribution and Promotion.

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Failing To Have A Great Marketing Plan Is Planning To Fail – Business Insider