Done correctly, automated content marketing will provide a platform for sending customers and prospects messages that resonate with them when they need it most. Ultimately, it will drive them to your company for the solution they’ve been searching for. Learn what automated marketing helps marketers accomplish, including: Being aware of the buying cycle -Tracking what customers find engaging and what they find problematic -The ability to send messages of value at the appropriate time

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How to Create Marketing People Love Using Marketing Automation – Marketing Pilgrim (blog)