It may come as a surprise for some people to discover that many companies are not committed to relationship marketing. In other words, they advertise and focus their campaigns on first time buyers, rather than focusing on retaining their customer base. When asked to describe why, many companies site lack of resources, lack of defined strategy, and technological limitations as reasons why they cannot focus on keeping customers.

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Almost a quarter of businesses don’t carry out any relationship marketing: report – Econsultancy (blog)