Business owners may be tempted to cut their marketing budgets in tough economic times. However, constant marketing is essential in keeping a business in front of consumers so as to not lose out to the competition. In order to continually market, businesses should keep track of their new and old customers and stay in touch with. It is important for businesses to keep their marketing fresh with newer marketing channels such as social media.

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Business Insight: Use old, new sources to market your business – Salt Lake Tribune