U.S. Mobile app are a large industry, with Google dominating nearly half of the market share. Much of the money spent on apps are being spent on brands that users are already choosing on their PCs. However, these companies are losing revenue when switching to mobile, and struggling with tech issues caused by the lack of cookies on these mobile sites and apps. Companies are starting to compensate for this …

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All The Facts You Need to Know About Mobile Marketing – AdAge.com