Chevorlette is attempting to expand its target consumer base for the Corvette with the new 2014 Corvette Stingray and its advertising campaign. Chevorlette hopes to expand its consumer base by focusing the new advertising on luxury just as much as car performance. The appearance of the 2014 model is also more angular compared to the previous curvaceous models, which many Corvette loyalists criticize. However, the new look is hoped to attract new, younger buyers.

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2014 Chevrolet Corvette Stingray Advertising to Court Wives, Porsche Owners – Edmunds.com