Learn how the “iGen” generation has forever changed the future of marketing and advertising. The iGen generation is identified as consumers born after 1994 who have never experienced life without computers and mobile devices. This generation is causing companies to turn their attention from print and television marketing to mobile marketing. It’s important to note that this shift takes effort, but once a brand is embraced by the iGen generation, the business behind the brand experiences a great deal of loyalty and advocacy from these particular consumers.

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Disrupted Explores Marketing’s Massive Shakeup – Huffington Post