A company must make sure that it follows proper steps and procedures when marketing its products through the form of an email. After all, a company must be sure to avoid pestering consumers unnecessarily, and following these steps will help companies achieve this goal. Some of the suggestions that will help companies achieve their goal are: using the company’s name in the title, avoiding using specific words, sending the email to yourself, among other things.

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Suggestions for Email Marketing Title – PR Newswire (press release)