The four concepts of attention, interest, desire and action complete the framework for writers to follow and attain success. By following guidelines at the individual concept level, content marketers can decide what to write and how to disseminate it to capture their reader’s interest and attention, as well as, creating a desire to take action on what they have read. A great content strategy is one of the most effective initiatives that can help your business to grow.

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How To Use The AIDA Formula To Boost Your Content Marketing Strategy – Forbes