With over a billion registered users sharing their personal preferences and networking with friends, Facebook presents many businesses with an opportunity to reach out to potential customers. In addition to personal accounts, businesses and community organizations can create “pages” which users can access. Businesses can also purchase advertising which will appear on users’ own pages. Facebook offers advertisers the opportunity to target their ads directly to likely customers based on demographic data and the customers’ personal preferences which they have already shared on their own Facebook accounts. Many businesses view this as an efficient use of marketing budgets.

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Leveraging Facebook To Profit On The Internet