Quick-trigger ads, tying your product or service to current events, can generate tons of publicity for you … Good publicity if your ads are quick, smart! and not too controversial, bad publicity if they are in bad taste or crass. Timing, cleverness, wit, and catchiness are keys to success and, if a hit, your ad may self-replicate (for free) across the Twitter universe.

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How To Do Quick-Trigger Ads Without Commiting Brand Suicide