The seemingly outdated marketing tactic of fax broadcasting is making a comeback as an efficient way to communicate with customers and other large groups. Unlike e-mails, which can be deleted or consist of spam, faxes produce a physical document that is delivered to the recipient. Accordingly, faxes tend to be noticed and can have more impact that e-mails and are thus more effective. The other advantage of fax broadcasting is that it is cost effective compared to digital or media advertising.

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Fax brodcasting a penatrator of business