Big Brother is at it again. I don’t mean the NSA type, I mean the Mad Men type. Like how Target knows you’re pregnant before you do. Don’t believe me? Look it up. Anyway, cable companies are using your browsing history on Google and your demographic information (which Google also knows) to direct ads to you. Rather than broadcast the same commercial everywhere during ashow, stations will narrowcast specific ads to specific viewers. Creepy, right? And the worst news? It works, so get ready for more of it.

Read the full article here:
In search for effective ads, U.S. TV operators mine viewer data