Microsoft is using the Nelsen’s NeuroFocus to test out how consumers respond to Windows 8. The process is to measure the emotional response of the brain impulses upon reacting to an advertisement for Windows 8. The scientific process is expected to give Microsoft an in-dept knowledge of the affect of a bland and boring advertisement in comparison with an ad that is expected to excite reactions for consumers using the software.

Read the full article here:
Microsoft partners with Nielsen’s NeuroFocus to pin-point consumer behaviour …