Among B2B marketers, social media marketing is a key component in content marketing strategies. In an effort to increase sales and brand awareness, 91 percent of B2B marketers are using content marketing to leverage their businesses through social networking. Facebook and LinkedIn are the top B2B marketing platforms, and social media in general are preferred over more traditional forms of marketing such as magazines, books, and newsletters. The benefits of social media marketing include increased traffic, exposure and sales. Benefiting both large and small businesses, B2B marketing via social media has grown tremendously since 2011.

Read the full article here:
Social Media Marketing : 91% of B2B Marketers Leverage Upon Social Media