What happens when your current or potential customer performs a Web search, visits a Web site, or mentions your brand in social media? These answers are available, but can result in massive amounts of Big Data. Big Data Marketing can go a long way toward reaching consumers and creating brand loyalty if it is used methodically and the right questions are asked. However, the mining and consolidation of a mountain of data can avert focus from tangible end results. Some sensible steps help the strategic marketer avoid potential pitfalls.

Read the full article here:
Big Data Marketing Is All About The Questions