The makers of Velcro want people to know that their revolutionary hook and loop fastener is great for many things besides shoes. The product that was invented 55 years ago by George de Mestral has been used by NASA astronauts who keep items secure in no gravity environments. It is also useful around the house for keeping wires together. The company currently has an ad campaign called “A Million Uses” to show consumers all the kinds of things this item can be helpful with.

Read the full article here:
Can Marketing Push Make Velcro Stick?