With mobile devices still only a fraction of advertising budgets, cross-screen marketing from TVs to LED billboards to websites to mobile, is arguably set to be a very lucrative goldmine. There are several reasons why, mobile devices are where consumers are spending a lot of their time today.

The pioneers in cross-screen marketing are already seeing outstanding returns. As a result, the risk of the unknown has started to be eliminated and more money is being spent on cross-screen marketing. With frequency capping making it more likely that a consumer will only see an advertisement for the same product by the same company a limited number of times a day, the logical step will be cross-screen marketing.

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Why Cross-Screen Marketing Is Set To Explode