Today content marketing can now be dubbed “content selling.” With marketing being segmented and analyzed at every level and detail, many systems rely on marketing automation to promote their content based on targeted relevancy. This means an advertiser needs to sell their content, in other words, make their name sound even more appealing to advertising hosts in the chaotic sea of competition.

Things such as the access of content, process efficiency, timelessness and relevance will all be under scrutiny from now on. In order to convince the market that your advertising retains those qualities, an advertiser is going to have to shift their scope of responsibilities concerning product from content marketing to selling.

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Content Marketing, Meet Content Selling