Finding just the right niche is a good thing for entrepreneurs. Being able to offer a business, goods or services right where it is needed will save a lot of time that would be wasted when reaching people who are not really interested. This is also a good thing for the consumers; they will be able to easily find what they are looking for in areas they are most familiar with.

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Entrepreneurial Tightrope: Niches can be nifty – USA Today