There is a continuing rise of influence marketing in social media. Advertising in social media has a low cost and reaches a large audience. Facebook and Twitter dominate the amount of users but there are many other social media sites businesses should be looking in to.

This is the first of a two-part article, look for part two that will address the problems advertisers face.

Read the full article here:
Influencer marketing is the new Eldorado: who will lead the gold rush?