The Content Marketing Institute provides very vital information to those seeking a strong presence for their product or service. Dr. Pulizzi describes the process as having, “no silver bullet.” One must personalize their approach to their target specifically.

Great marketing can bring a small player into the market on the same level as a multi-million dollar company. It is important to remember that you are not always competing with others but rather working cooperatively to help a larger audience.

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Content Marketing Lessons Learned, from the Content Marketing Institute