Young people are not the only ones using social media, senior citizens are also using the Internet to stay connected with family and friends and for social gaming.

This is something companies need to keep in mind when setting up their social network marketing strategies. Merrill Gardens, an assisted living community, uses social networking to keep in touch with the residents and their families as well. This older generation is computer literate, and each one after this will be even more so, and companies need to include them as well.

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The Overlooked: Social Media Marketing For Senior Citizens