It is thought that 85% of Americans have some sort of subscription on their mobile phone. Based on this percentage, the recommendation is that 7% of a marketer’s budget should go to mobile marketing.

With that said, the field is not flexible enough yet to deal with a huge influx or people with little experience. There’s also the possible issue of future regulation, but the study is promising in terms of investment and employment.

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Study: Mobile Marketing Field Growing Quickly