In today’s marketing world, holding events is a viable way to increase your customer base. Due to increased technology, such as email, social media, and other online tools, hosting an event can be quite inexpensive. Offering small incentives is another way to increase interest in your business. Take advantage of technology in order to maximize your event marketing and stop wasting money on advertising that doesn’t give your business a return your investment.

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Marketing: How to Grow by Who You Know