It is becoming easier and easier to market to the American public. Due to new online programs and advances, many companies find that getting a clever message to people is fast and convenient. Also, many times very inexpensive. This years Superbowl was a great example of this kind of easy marketing. When the super dome’s lights went out many companies quickly responded with clever intriguing tweets through twitter.

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Thanks to new digital tools, marketing is no longer voodoo