As business columnist, Bob Martel, says goodbye to writing, he offers his final advice on marketing for small businesses. The three “R’s” that apply to small business include relationship, relevancy and reciprocation. The most important term a small business should become familiar with is marketing.

A business that has a successful marketing program will succeed even if the product is not as good as their competitor’s. Social media is also important in regards to marketing a small business. Most business owners should be able to describe what their business entails in six words.

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Small business marketing: Last 1000 insightful words