Inbound marketing refers to a shift where a company turns from saturation advertising to strategic placement so those already looking for help find their company. More companies are catching on and using inbound marketing because it is more effective, with higher ROI’s. The challenge for a company making this shift is the reeducation of all employees not just the sales personnel. HubSpot has issued its fifth report on this process to help others along the transition.

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New Research: Marketers Report Strong Switch to Inbound Marketing