Coca-Cola to Stop Marketing to Kids

Coca-Cola, as the largest soda manufacturer in the world, chose to reduce marketing to kids. Coca-Cola commercials are not shown to kids under 12 when that age group comprises 35% of the television audience. Coca-Cola spent $3 million in its home state of Georgia to promote programs of fitness to deter the company’s association with obesity. The company also spent $100 million on lobbying for the government to forestall on legislature to add a tax to the product, France and Hungary have already added a tax to Coca-Cola products. Numbers show that the bulk of their soda product is consumed in Mexico.

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Coca-Cola to Stop Marketing to Kids