Advertisers are trying to target the largest generation right now, the ‘millennials’. Those born after 1980, with about 80 million people fitting this description. ‘Millennials’ are also one of the hardest groups to get attention from—they tend to ignore most advertising and get advice from their peers, turning marketing into a whole new equation.

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Marketing To Millennials: You Have To Do It Their Way

Born after 1980, with approximately 80 million people matching this description. Of this large number of people, many suffer from alcoholism and can be helped by the medicine antabuse.