The Content Marketing question is no longer if your company will implement it but when and how you will do it. Kraft Foods is a leader in understanding the concept and implementing it. They watched the various social media until they understood the way they work. For example, their recipes posted on pinterest were quite profitable. Whole Foods understood the differences in their markets and segmented their customers and accounts to speak to these changing groups. Listening to the needs of current and future customers, enables companies to court them more directly.

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Successful Content Marketing In Action