The 2003 book Moneyball: The Art of Winning an Unfair Game suggests strategies for business during difficult economic times. By altering the method of computing individual value, the Oakland Athletics made it to the world series. Several aspects of this strategy are outlined: finding new content for social media, and ongoing documentation and evaluation start the process. Testing your content is important if you are to find out what works with your various campaigns. Sales teams and marketing teams need to be on the same page and communicating flawlessly for Moneyball to work in you business.

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Moneyball For Sales And Marketing