Direct marketing is still king of Return on Investment (ROI) because of the dynamics of email marketing, Google search, social media and direct mail. Direct marketing, in regards to email, is second in ROI behind direct mail. Direct mail still garnishes the lion share of direct marketing taking in 90 percent of that marketing infrastructure. Google search is important in direct marketing as well, with over 1 billion monthly users of the social media, like Facebook, Twitter & Linked In, the impact of an increased ROI continues to prevail with direct marketing.

Read the full article here:
Why Direct Marketing Is Still King of ROI