Industries that are taking advantage of email marketing include: travel, consumer goods, and publishing. Research shows that email marketing has increased 5.4 percent. Even with the increase in emails, many believe that there can be even more growth for email marketing.

The mobile device is an area that could see rapid growth in years to come with more marketing emails arriving on a person’s smart phone. Studies also show that consumers prefer marketing emails that come during business hours. With the increase in emails, companies must work harder to pitch their products.

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Email marketing success rates could be so much better