A suite of Pinterest marketing tools has been released by HelloSociety, a Santa Monica-based software firm, that incorporates analytics, a contest platform and creative tools while helping to build audiences through taste-making pinners who are part of a “HelloPartners” feature. According to HelloSociety’s CEO, the firm represents 250 of the most influential pinners and created $30 million in new sales for clients during one year of beta testing, affirming the value of the marketing tools.

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Pinterest Marketing Service Leverages Influencers